Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages

BACKGROUND: Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change. OBJECTIVE: The aim of this study was to test the feasibility of...

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Bibliografski detalji
Izdano u:JMIR Public Health Surveill
Glavni autori: Gough, Aisling, Hunter, Ruth F, Ajao, Oluwaseun, Jurek, Anna, McKeown, Gary, Hong, Jun, Barrett, Eimear, Ferguson, Marbeth, McElwee, Gerry, McCarthy, Miriam, Kee, Frank
Format: Artigo
Jezik:Inglês
Izdano: JMIR Publications 2017
Teme:
Original Paper
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC5383801/
https://ncbi.nlm.nih.gov/pubmed/28336503
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/publichealth.6313
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