Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages

BACKGROUND: Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change. OBJECTIVE: The aim of this study was to test the feasibility of...

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Dettagli Bibliografici
Pubblicato in:JMIR Public Health Surveill
Autori principali: Gough, Aisling, Hunter, Ruth F, Ajao, Oluwaseun, Jurek, Anna, McKeown, Gary, Hong, Jun, Barrett, Eimear, Ferguson, Marbeth, McElwee, Gerry, McCarthy, Miriam, Kee, Frank
Natura: Artigo
Lingua:Inglês
Pubblicazione: JMIR Publications 2017
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Original Paper
Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC5383801/
https://ncbi.nlm.nih.gov/pubmed/28336503
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/publichealth.6313
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