Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages

BACKGROUND: Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change. OBJECTIVE: The aim of this study was to test the feasibility of...

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Dades bibliogràfiques
Publicat a:JMIR Public Health Surveill
Autors principals: Gough, Aisling, Hunter, Ruth F, Ajao, Oluwaseun, Jurek, Anna, McKeown, Gary, Hong, Jun, Barrett, Eimear, Ferguson, Marbeth, McElwee, Gerry, McCarthy, Miriam, Kee, Frank
Format: Artigo
Idioma:Inglês
Publicat: JMIR Publications 2017
Matèries:
Original Paper
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC5383801/
https://ncbi.nlm.nih.gov/pubmed/28336503
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/publichealth.6313
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