Tweet for Behavior Change: Using Social Media for the Dissemination of Public Health Messages

BACKGROUND: Social media public health campaigns have the advantage of tailored messaging at low cost and large reach, but little is known about what would determine their feasibility as tools for inducing attitude and behavior change. OBJECTIVE: The aim of this study was to test the feasibility of...

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Detalhes bibliográficos
Publicado no:JMIR Public Health Surveill
Main Authors: Gough, Aisling, Hunter, Ruth F, Ajao, Oluwaseun, Jurek, Anna, McKeown, Gary, Hong, Jun, Barrett, Eimear, Ferguson, Marbeth, McElwee, Gerry, McCarthy, Miriam, Kee, Frank
Formato: Artigo
Idioma:Inglês
Publicado em: JMIR Publications 2017
Assuntos:
Original Paper
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5383801/
https://ncbi.nlm.nih.gov/pubmed/28336503
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/publichealth.6313
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