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Put a limit on it: The protective effects of scarcity heuristics when self-control is low

Low self-control is a state in which consumers are assumed to be vulnerable to making impulsive choices that hurt long-term goals. Rather than increasing self-control, the current research exploits the tendency for heuristic-based thinking in low self-control by employing scarcity heuristics to prom...

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Publicat a:Health Psychol Open
Autors principals: Cheung, Tracy TL, Kroese, Floor M, Fennis, Bob M, De Ridder, Denise TD
Format: Artigo
Idioma:Inglês
Publicat: SAGE Publications 2015
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC5193307/
https://ncbi.nlm.nih.gov/pubmed/28070377
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/2055102915615046
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