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The Taste of Typeface

Previous research has demonstrated that typefaces can convey meaning over-and-above the actual semantic content of whatever happens to be written. Here, we demonstrate for the first time that people match basic taste words (sweet, sour, salty, and bitter) to typefaces varying in their roundness vers...

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Bibliographic Details
Published in:Iperception
Main Authors: Velasco, Carlos, Woods, Andy T., Hyndman, Sarah, Spence, Charles
Format: Artigo
Language:Inglês
Published: SAGE Publications 2015
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4934647/
https://ncbi.nlm.nih.gov/pubmed/27433316
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/2041669515593040
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