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Using Single Colors and Color Pairs to Communicate Basic Tastes

Recently, it has been demonstrated that people associate each of the basic tastes (e.g., sweet, sour, bitter, and salty) with specific colors (e.g., red, green, black, and white). In the present study, we investigated whether pairs of colors (both associated with a particular taste or taste word) wo...

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Publicado en:Iperception
Autores principales: Woods, Andy T., Spence, Charles
Formato: Artigo
Lenguaje:Inglês
Publicado: SAGE Publications 2016
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Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC5030750/
https://ncbi.nlm.nih.gov/pubmed/27698979
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/2041669516658817
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