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Using Single Colors and Color Pairs to Communicate Basic Tastes

Recently, it has been demonstrated that people associate each of the basic tastes (e.g., sweet, sour, bitter, and salty) with specific colors (e.g., red, green, black, and white). In the present study, we investigated whether pairs of colors (both associated with a particular taste or taste word) wo...

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Detalles Bibliográficos
Publicado en:Iperception
Main Authors: Woods, Andy T., Spence, Charles
Formato: Artigo
Idioma:Inglês
Publicado: SAGE Publications 2016
Assuntos:
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC5030750/
https://ncbi.nlm.nih.gov/pubmed/27698979
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/2041669516658817
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