Gender and Age Related Effects While Watching TV Advertisements: An EEG Study

The aim of the present paper is to show how the variation of the EEG frontal cortical asymmetry is related to the general appreciation perceived during the observation of TV advertisements, in particular considering the influence of the gender and age on it. In particular, we investigated the influe...

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Vydáno v:Comput Intell Neurosci
Hlavní autoři: Cartocci, Giulia, Cherubino, Patrizia, Rossi, Dario, Modica, Enrica, Maglione, Anton Giulio, di Flumeri, Gianluca, Babiloni, Fabio
Médium: Artigo
Jazyk:Inglês
Vydáno: Hindawi Publishing Corporation 2016
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Research Article
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC4899608/
https://ncbi.nlm.nih.gov/pubmed/27313602
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1155/2016/3795325
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