Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing

Por Vecchiato, Giovanni., Cherubino, Patrizia., Trettel, Arianna., Babiloni, Fabio.
Publicado em 2013

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Por Cartocci, Giulia, Caratù, Myriam, Modica, Enrica, Maglione, Anton Giulio, Rossi, Dario, Cherubino, Patrizia, Babiloni, Fabio
Publicado no J Vis Exp (2017)

Gender and Age Related Effects While Watching TV Advertisements: An EEG Study

Por Cartocci, Giulia, Cherubino, Patrizia, Rossi, Dario, Modica, Enrica, Maglione, Anton Giulio, di Flumeri, Gianluca, Babiloni, Fabio
Publicado no Comput Intell Neurosci (2016)

Neurophysiological Tools to Investigate Consumer's Gender Differences during the Observation of TV Commercials

Por Vecchiato, Giovanni, Maglione, Anton Giulio, Cherubino, Patrizia, Wasikowska, Barbara, Wawrzyniak, Agata, Latuszynska, Anna, Latuszynska, Malgorzata, Nermend, Kesra, Graziani, Ilenia, Leucci, Maria Rita, Trettel, Arianna, Babiloni, Fabio
Publicado em 2014