Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing

Por Vecchiato, Giovanni., Cherubino, Patrizia., Trettel, Arianna., Babiloni, Fabio.
Publicado em 2013

Electronic evaluation for video commercials by impression index

Por Kong, Wanzeng, Zhao, Xinxin, Hu, Sanqing, Vecchiato, Giovanni, Babiloni, Fabio
Publicado em 2013

The Enactive Approach to Architectural Experience: A Neurophysiological Perspective on Embodiment, Motivation, and Affordances

Por Jelić, Andrea, Tieri, Gaetano, De Matteis, Federico, Babiloni, Fabio, Vecchiato, Giovanni
Publicado no Front Psychol (2016)

Electroencephalographic Correlates of Sensorimotor Integration and Embodiment during the Appreciation of Virtual Architectural Environments

Por Vecchiato, Giovanni, Tieri, Gaetano, Jelic, Andrea, De Matteis, Federico, Maglione, Anton G., Babiloni, Fabio
Publicado no Front Psychol (2015)

Neuroelectrical Correlates of Trustworthiness and Dominance Judgments Related to the Observation of Political Candidates

Por Vecchiato, Giovanni, Toppi, Jlenia, Maglione, Anton Giulio, Olejarczyk, Elzbieta, Astolfi, Laura, Mattia, Donatella, Colosimo, Alfredo, Babiloni, Fabio
Publicado em 2014

Different Perception of Musical Stimuli in Patients with Monolateral and Bilateral Cochlear Implants

Por Maglione, Anton Giulio, Vecchiato, Giovanni, Leone, Carlo Antonio, Grassia, Rosa, Mosca, Franco, Colosimo, Alfredo, Malerba, Paolo, Babiloni, Fabio
Publicado em 2014

EEG Analysis of the Brain Activity during the Observation of Commercial, Political, or Public Service Announcements

Por Vecchiato, Giovanni, Astolfi, Laura, Tabarrini, Alessandro, Salinari, Serenella, Mattia, Donatella, Cincotti, Febo, Bianchi, Luigi, Sorrentino, Domenica, Aloise, Fabio, Soranzo, Ramon, Babiloni, Fabio
Publicado em 2010

Imaging the Social Brain by Simultaneous Hyperscanning During Subject Interaction

Por Astolfi, Laura, Toppi, Jlenia, De Vico Fallani, Fabrizio, Vecchiato, Giovanni, Cincotti, Febo, Wilke, Christopher T., Yuan, Han, Mattia, Donatella, Salinari, Serenella, He, Bin, Babiloni, Fabio
Publicado em 2011

The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology

Por Astolfi, Laura, Vecchiato, Giovanni, De Vico Fallani, Fabrizio, Salinari, Serenella, Cincotti, Febo, Aloise, Fabio, Mattia, Donatella, Marciani, Maria Grazia, Bianchi, Luigi, Soranzo, Ramon, Babiloni, Fabio
Publicado em 2009

Patterns of cortical activity during the observation of Public Service Announcements and commercial advertisings

Por Vecchiato, Giovanni, Astolfi, Laura, Cincotti, Febo, De Vico Fallani, Fabrizio, Sorrentino, Domenica M, Mattia, Donatella, Salinari, Serenella, Bianchi, Luigi, Toppi, Jlena, Aloise, Fabio, Babiloni, Fabio
Publicado em 2010

On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research

Por Vecchiato, Giovanni, Astolfi, Laura, De Vico Fallani, Fabrizio, Toppi, Jlenia, Aloise, Fabio, Bez, Francesco, Wei, Daming, Kong, Wanzeng, Dai, Jounging, Cincotti, Febo, Mattia, Donatella, Babiloni, Fabio
Publicado em 2011

Neurophysiological Tools to Investigate Consumer's Gender Differences during the Observation of TV Commercials

Por Vecchiato, Giovanni, Maglione, Anton Giulio, Cherubino, Patrizia, Wasikowska, Barbara, Wawrzyniak, Agata, Latuszynska, Anna, Latuszynska, Malgorzata, Nermend, Kesra, Graziani, Ilenia, Leucci, Maria Rita, Trettel, Arianna, Babiloni, Fabio
Publicado em 2014

A graph-theoretical approach in brain functional networks. Possible implications in EEG studies

Por Fallani, Fabrizio De Vico, Costa, Luciano da Fontoura, Rodriguez, Francisco Aparecido, Astolfi, Laura, Vecchiato, Giovanni, Toppi, Jlenia, Borghini, Gianluca, Cincotti, Febo, Mattia, Donatella, Salinari, Serenella, Isabella, Roberto, Babiloni, Fabio
Publicado em 2010