EEG Analysis of the Brain Activity during the Observation of Commercial, Political, or Public Service Announcements

The use of modern brain imaging techniques could be useful to understand what brain areas are involved in the observation of video clips related to commercial advertising, as well as for the support of political campaigns, and also the areas of Public Service Announcements (PSAs). In this paper we d...

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Detalhes bibliográficos
Main Authors: Vecchiato, Giovanni, Astolfi, Laura, Tabarrini, Alessandro, Salinari, Serenella, Mattia, Donatella, Cincotti, Febo, Bianchi, Luigi, Sorrentino, Domenica, Aloise, Fabio, Soranzo, Ramon, Babiloni, Fabio
Formato: Artigo
Idioma:Inglês
Publicado em: Hindawi Publishing Corporation 2010
Assuntos:
Research Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC2801453/
https://ncbi.nlm.nih.gov/pubmed/20069055
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1155/2010/985867
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