EEG Analysis of the Brain Activity during the Observation of Commercial, Political, or Public Service Announcements

The use of modern brain imaging techniques could be useful to understand what brain areas are involved in the observation of video clips related to commercial advertising, as well as for the support of political campaigns, and also the areas of Public Service Announcements (PSAs). In this paper we d...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Vecchiato, Giovanni, Astolfi, Laura, Tabarrini, Alessandro, Salinari, Serenella, Mattia, Donatella, Cincotti, Febo, Bianchi, Luigi, Sorrentino, Domenica, Aloise, Fabio, Soranzo, Ramon, Babiloni, Fabio
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Hindawi Publishing Corporation 2010
Pynciau:
Research Article
Mynediad Ar-lein:https://ncbi.nlm.nih.gov/pmc/articles/PMC2801453/
https://ncbi.nlm.nih.gov/pubmed/20069055
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1155/2010/985867
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