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On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research
Here we present an overview of some published papers of interest for the marketing research employing electroencephalogram (EEG) and magnetoencephalogram (MEG) methods. The interest for these methodologies relies in their high-temporal resolution as opposed to the investigation of such problem with...
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| Hoofdauteurs: | , , , , , , , , , , , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Hindawi Publishing Corporation
2011
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| Onderwerpen: | |
| Online toegang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3180786/ https://ncbi.nlm.nih.gov/pubmed/21960996 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1155/2011/643489 |
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