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On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research

Here we present an overview of some published papers of interest for the marketing research employing electroencephalogram (EEG) and magnetoencephalogram (MEG) methods. The interest for these methodologies relies in their high-temporal resolution as opposed to the investigation of such problem with...

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Bibliografische gegevens
Hoofdauteurs: Vecchiato, Giovanni, Astolfi, Laura, De Vico Fallani, Fabrizio, Toppi, Jlenia, Aloise, Fabio, Bez, Francesco, Wei, Daming, Kong, Wanzeng, Dai, Jounging, Cincotti, Febo, Mattia, Donatella, Babiloni, Fabio
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Hindawi Publishing Corporation 2011
Onderwerpen:
Online toegang:https://ncbi.nlm.nih.gov/pmc/articles/PMC3180786/
https://ncbi.nlm.nih.gov/pubmed/21960996
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1155/2011/643489
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