On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research

Here we present an overview of some published papers of interest for the marketing research employing electroencephalogram (EEG) and magnetoencephalogram (MEG) methods. The interest for these methodologies relies in their high-temporal resolution as opposed to the investigation of such problem with...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijät: Vecchiato, Giovanni, Astolfi, Laura, De Vico Fallani, Fabrizio, Toppi, Jlenia, Aloise, Fabio, Bez, Francesco, Wei, Daming, Kong, Wanzeng, Dai, Jounging, Cincotti, Febo, Mattia, Donatella, Babiloni, Fabio
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Hindawi Publishing Corporation 2011
Aiheet:
Review Article
Linkit:https://ncbi.nlm.nih.gov/pmc/articles/PMC3180786/
https://ncbi.nlm.nih.gov/pubmed/21960996
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1155/2011/643489
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