On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research

Here we present an overview of some published papers of interest for the marketing research employing electroencephalogram (EEG) and magnetoencephalogram (MEG) methods. The interest for these methodologies relies in their high-temporal resolution as opposed to the investigation of such problem with...

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Bibliografiske detaljer
Main Authors: Vecchiato, Giovanni, Astolfi, Laura, De Vico Fallani, Fabrizio, Toppi, Jlenia, Aloise, Fabio, Bez, Francesco, Wei, Daming, Kong, Wanzeng, Dai, Jounging, Cincotti, Febo, Mattia, Donatella, Babiloni, Fabio
Format: Artigo
Sprog:Inglês
Udgivet: Hindawi Publishing Corporation 2011
Fag:
Review Article
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC3180786/
https://ncbi.nlm.nih.gov/pubmed/21960996
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1155/2011/643489
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