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Gender and Age Related Effects While Watching TV Advertisements: An EEG Study
The aim of the present paper is to show how the variation of the EEG frontal cortical asymmetry is related to the general appreciation perceived during the observation of TV advertisements, in particular considering the influence of the gender and age on it. In particular, we investigated the influe...
Shranjeno v:
| izdano v: | Comput Intell Neurosci |
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| Main Authors: | , , , , , , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Hindawi Publishing Corporation
2016
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| Teme: | |
| Online dostop: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4899608/ https://ncbi.nlm.nih.gov/pubmed/27313602 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1155/2016/3795325 |
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