Gender and Age Related Effects While Watching TV Advertisements: An EEG Study

The aim of the present paper is to show how the variation of the EEG frontal cortical asymmetry is related to the general appreciation perceived during the observation of TV advertisements, in particular considering the influence of the gender and age on it. In particular, we investigated the influe...

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Detalhes bibliográficos
Publicado no:Comput Intell Neurosci
Main Authors: Cartocci, Giulia, Cherubino, Patrizia, Rossi, Dario, Modica, Enrica, Maglione, Anton Giulio, di Flumeri, Gianluca, Babiloni, Fabio
Formato: Artigo
Idioma:Inglês
Publicado em: Hindawi Publishing Corporation 2016
Assuntos:
Research Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4899608/
https://ncbi.nlm.nih.gov/pubmed/27313602
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1155/2016/3795325
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