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Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research
Advertising for non-profit organizations through television commercials is a valuable means of communication to raise awareness and receive donations. When it comes to social aspects, personal attitudes such as empathy are significant for reinforcing the intention to donate; and the study of eliciti...
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| Publicado no: | Int Rev Public Nonprofit Mark |
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| Main Authors: | , , , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Springer Berlin Heidelberg
2021
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8172181/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s12208-021-00289-0 |
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