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The management of external marketing communication instruments in health care services

In order to become known and attract consumers, a health care organization has to develop suitable external communication campaigns. Consequently, management instruments are employed to effectively evaluate the success of a campaign. The BCG Matrix, SWOT analysis and the Gantt Diagram were used in t...

詳細記述

保存先:
書誌詳細
出版年:J Med Life
主要な著者: Bobocea, L, Spiridon, St, Petrescu, L, Gheorghe, CM, Purcarea, VL
フォーマット: Artigo
言語:Inglês
出版事項: Carol Davila University Press 2016
主題:
オンライン・アクセス:https://ncbi.nlm.nih.gov/pmc/articles/PMC4863502/
https://ncbi.nlm.nih.gov/pubmed/27453742
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