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The Potential Impact of a “No-Buy” List on Youth Exposure to Alcohol Advertising on Cable Television

OBJECTIVE: The purpose of this study was to outline a method to improve alcohol industry compliance with its self-regulatory advertising placement guidelines on television with the goal of reducing youth exposure to noncompliant advertisements. METHOD: Data were sourced from Nielsen (The Nielsen Com...

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Bibliografski detalji
Izdano u:J Stud Alcohol Drugs
Glavni autori: Ross, Craig S., Brewer, Robert D., Jernigan, David H.
Format: Artigo
Jezik:Inglês
Izdano: Rutgers University 2016
Teme:
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC4711322/
https://ncbi.nlm.nih.gov/pubmed/26751350
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.15288/jsad.2016.77.7
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