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Youth Exposure to Alcohol Advertising in the United States: Assessment of Two Types of Television Ratings and Implications for Voluntary Advertising Guidelines
OBJECTIVE: Do youth switch channels during alcohol advertisements at different rates than adults? This question has implications for the alcohol industry’s self-regulation of its advertising placements. People may avoid television advertisements by switching channels, which can be measured by compar...
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| Publicado no: | J Stud Alcohol Drugs |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Rutgers University
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7024815/ https://ncbi.nlm.nih.gov/pubmed/32048599 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.15288/jsad.2020.81.34 |
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