Association Between Adolescent Viewership and Alcohol Advertising on Cable Television

Objectives. We examined whether alcohol advertising on cable television is associated with adolescent viewership. Methods. Using Nielsen data for every national cable alcohol advertisement from 2001 to 2006 (608 591 ads), we examined whether ad incidence in a given advertising time slot was associat...

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Bibliografski detalji
Glavni autori: Chung, Paul J., Garfield, Craig F., Elliott, Marc N., Ostroff, Joshua, Ross, Craig, Jernigan, David H., Vestal, Katherine D., Schuster, Mark A.
Format: Artigo
Jezik:Inglês
Izdano: American Public Health Association 2010
Teme:
Research and Practice
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC2820044/
https://ncbi.nlm.nih.gov/pubmed/19696391
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2008.146423
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