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Association Between Adolescent Viewership and Alcohol Advertising on Cable Television

Objectives. We examined whether alcohol advertising on cable television is associated with adolescent viewership. Methods. Using Nielsen data for every national cable alcohol advertisement from 2001 to 2006 (608 591 ads), we examined whether ad incidence in a given advertising time slot was associat...

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Autors principals: Chung, Paul J., Garfield, Craig F., Elliott, Marc N., Ostroff, Joshua, Ross, Craig, Jernigan, David H., Vestal, Katherine D., Schuster, Mark A.
Format: Artigo
Idioma:Inglês
Publicat: American Public Health Association 2010
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC2820044/
https://ncbi.nlm.nih.gov/pubmed/19696391
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2008.146423
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