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The Design of Grids in Web Surveys

Grid or matrix questions are associated with a number of problems in Web surveys. In this paper, we present results from two experiments testing the design of grid questions to reduce breakoffs, missing data, and satisficing. The first examines dynamic elements to help guide respondent through the g...

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Sonraí Bibleagrafaíochta
Main Authors: Couper, Mick P., Tourangeau, Roger, Conrad, Frederick G., Zhang, Chan
Formáid: Artigo
Teanga:Inglês
Foilsithe: 2013
Ábhair:
Rochtain Ar Líne:https://ncbi.nlm.nih.gov/pmc/articles/PMC4172361/
https://ncbi.nlm.nih.gov/pubmed/25258472
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0894439312469865
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