Llwytho...
“Up Means Good”: The Effect of Screen Position on Evaluative Ratings in Web Surveys
This paper presents results from six experiments that examine the effect of the position of an item on the screen on the evaluative ratings it receives. The experiments are based on the idea that respondents expect “good” things—those they view positively—to be higher up on the screen than “bad” thi...
Wedi'i Gadw mewn:
| Prif Awduron: | , , |
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| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
Oxford University Press
2013
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| Pynciau: | |
| Mynediad Ar-lein: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3954164/ https://ncbi.nlm.nih.gov/pubmed/24634546 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/poq/nfs063 |
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