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The Design of Grids in Web Surveys

Grid or matrix questions are associated with a number of problems in Web surveys. In this paper, we present results from two experiments testing the design of grid questions to reduce breakoffs, missing data, and satisficing. The first examines dynamic elements to help guide respondent through the g...

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Bibliographic Details
Main Authors: Couper, Mick P., Tourangeau, Roger, Conrad, Frederick G., Zhang, Chan
Format: Artigo
Language:Inglês
Published: 2013
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4172361/
https://ncbi.nlm.nih.gov/pubmed/25258472
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0894439312469865
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