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The Design of Grids in Web Surveys

Grid or matrix questions are associated with a number of problems in Web surveys. In this paper, we present results from two experiments testing the design of grid questions to reduce breakoffs, missing data, and satisficing. The first examines dynamic elements to help guide respondent through the g...

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書目詳細資料
Main Authors: Couper, Mick P., Tourangeau, Roger, Conrad, Frederick G., Zhang, Chan
格式: Artigo
語言:Inglês
出版: 2013
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在線閱讀:https://ncbi.nlm.nih.gov/pmc/articles/PMC4172361/
https://ncbi.nlm.nih.gov/pubmed/25258472
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0894439312469865
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