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The Design of Grids in Web Surveys

Grid or matrix questions are associated with a number of problems in Web surveys. In this paper, we present results from two experiments testing the design of grid questions to reduce breakoffs, missing data, and satisficing. The first examines dynamic elements to help guide respondent through the g...

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Detalhes bibliográficos
Main Authors: Couper, Mick P., Tourangeau, Roger, Conrad, Frederick G., Zhang, Chan
Formato: Artigo
Idioma:Inglês
Publicado em: 2013
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4172361/
https://ncbi.nlm.nih.gov/pubmed/25258472
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0894439312469865
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