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Eye-Tracking Data: New Insights on Response Order Effects and Other Cognitive Shortcuts in Survey Responding
Survey researchers since Cannell have worried that respondents may take various shortcuts to reduce the effort needed to complete a survey. The evidence for such shortcuts is often indirect. For instance, preferences for earlier versus later response options have been interpreted as evidence that re...
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| Main Authors: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Oxford University Press
2008
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| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3022327/ https://ncbi.nlm.nih.gov/pubmed/21253437 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/poq/nfn059 |
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