Branding and a child’s brain: an fMRI study of neural responses to logos

Branding and advertising have a powerful effect on both familiarity and preference for products, yet no neuroimaging studies have examined neural response to logos in children. Food advertising is particularly pervasive and effective in manipulating choices in children. The purpose of this study was...

Popoln opis

Shranjeno v:
Bibliografske podrobnosti
Main Authors: Bruce, Amanda S., Bruce, Jared M., Black, William R., Lepping, Rebecca J., Henry, Janice M., Cherry, Joseph Bradley C., Martin, Laura E., Papa, Vlad B., Davis, Ann M., Brooks, William M., Savage, Cary R.
Format: Artigo
Jezik:Inglês
Izdano: Oxford University Press 2014
Teme:
Original Articles
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC3871732/
https://ncbi.nlm.nih.gov/pubmed/22997054
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/scan/nss109
Oznake: Označite
Brez oznak, prvi označite!

Podobne knjige/članki