Branding and a child’s brain: an fMRI study of neural responses to logos

Branding and advertising have a powerful effect on both familiarity and preference for products, yet no neuroimaging studies have examined neural response to logos in children. Food advertising is particularly pervasive and effective in manipulating choices in children. The purpose of this study was...

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Detalhes bibliográficos
Main Authors: Bruce, Amanda S., Bruce, Jared M., Black, William R., Lepping, Rebecca J., Henry, Janice M., Cherry, Joseph Bradley C., Martin, Laura E., Papa, Vlad B., Davis, Ann M., Brooks, William M., Savage, Cary R.
Formato: Artigo
Idioma:Inglês
Publicado em: Oxford University Press 2014
Assuntos:
Original Articles
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3871732/
https://ncbi.nlm.nih.gov/pubmed/22997054
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/scan/nss109
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