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The Martyrdom Effect: When Pain and Effort Increase Prosocial Contributions

Most theories of motivation and behavior (and lay intuitions alike) consider pain and effort to be deterrents. In contrast to this widely held view, we provide evidence that the prospect of enduring pain and exerting effort for a prosocial cause can promote contributions to the cause. Specifically,...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Olivola, Christopher Y, Shafir, Eldar
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: John Wiley & Sons, Ltd 2013
Pynciau:
Mynediad Ar-lein:https://ncbi.nlm.nih.gov/pmc/articles/PMC3613749/
https://ncbi.nlm.nih.gov/pubmed/23559692
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1002/bdm.767
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