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The Martyrdom Effect: When Pain and Effort Increase Prosocial Contributions

Most theories of motivation and behavior (and lay intuitions alike) consider pain and effort to be deterrents. In contrast to this widely held view, we provide evidence that the prospect of enduring pain and exerting effort for a prosocial cause can promote contributions to the cause. Specifically,...

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Detalhes bibliográficos
Main Authors: Olivola, Christopher Y, Shafir, Eldar
Formato: Artigo
Idioma:Inglês
Publicado em: John Wiley & Sons, Ltd 2013
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3613749/
https://ncbi.nlm.nih.gov/pubmed/23559692
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1002/bdm.767
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