Cognitive abstraction increases prosociality when loyalty is valued lowly, but decreases prosociality when loyalty is valued highly

Abstract Many studies show that people donate more to charitable causes that are presented in concrete (vs. abstract) terms; yet other research suggests that cognitive abstraction (vs. concreteness) encourages prosocial behavior. We propose that abstract cognition facilitates prosocial behavior amon...

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Detalhes bibliográficos

Principais autores:	Gijs van Houwelingen, Marius van Dijke
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Nature Portfolio 2025-07-01
coleção:	Scientific Reports
Assuntos:	Charitable giving Donations Prosocial behavior Cognitive abstraction Loyalty Impartiality construal level theory
Acesso em linha:	https://doi.org/10.1038/s41598-025-09158-w
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