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Narrative Health Communication and Behavior Change: The Influence of Exemplars in the News on Intention to Quit Smoking

This study investigated psychological mechanisms underlying the effect of narrative health communication on behavioral intention. Specifically, the study examined how exemplification in news about successful smoking cessation affects recipients’ narrative engagement, thereby changing their intention...

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書目詳細資料
Main Authors: Kim, Hyun Suk, Bigman, Cabral A., Leader, Amy E., Lerman, Caryn, Cappella, Joseph N.
格式: Artigo
語言:Inglês
出版: 2012
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在線閱讀:https://ncbi.nlm.nih.gov/pmc/articles/PMC3377164/
https://ncbi.nlm.nih.gov/pubmed/22736808
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/j.1460-2466.2012.01644.x
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