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Evaluation of rationality of promotional drug literature using World Health Organization guidelines
OBJECTIVES: The study was aimed to evaluate collected drug promotional brochures for accuracy, consistency, and validity of the information presented in it, using World Health Organization (WHO) criteria for ethical medicinal drug promotion. Drug promotional brochures were evaluated for the type of...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Medknow Publications
2010
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2959206/ https://ncbi.nlm.nih.gov/pubmed/21206615 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.4103/0253-7613.70020 |
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