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Evaluation of rationality of promotional drug literature using World Health Organization guidelines
OBJECTIVES: The study was aimed to evaluate collected drug promotional brochures for accuracy, consistency, and validity of the information presented in it, using World Health Organization (WHO) criteria for ethical medicinal drug promotion. Drug promotional brochures were evaluated for the type of...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Medknow Publications
2010
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2959206/ https://ncbi.nlm.nih.gov/pubmed/21206615 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.4103/0253-7613.70020 |
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