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Critical review of drug promotional literature using the World Health Organization guidelines

OBJECTIVE: Drug promotional literatures (DPLs) are used as a promotional tool to advertise new drugs entering the market to doctors. The objective of the present study is to evaluate the accuracy of DPLs by using the World Health Organization (WHO) criteria. METHODS: An observational study was condu...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Julkaisussa:J Res Pharm Pract
Päätekijät: Ganashree, Puttaswamy, Bhuvana, Krishnaswamy, Sarala, Narayana
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Medknow Publications & Media Pvt Ltd 2016
Aiheet:
Linkit:https://ncbi.nlm.nih.gov/pmc/articles/PMC4966233/
https://ncbi.nlm.nih.gov/pubmed/27512705
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.4103/2279-042X.185711
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