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Critical review of drug promotional literature using the World Health Organization guidelines
OBJECTIVE: Drug promotional literatures (DPLs) are used as a promotional tool to advertise new drugs entering the market to doctors. The objective of the present study is to evaluate the accuracy of DPLs by using the World Health Organization (WHO) criteria. METHODS: An observational study was condu...
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| Udgivet i: | J Res Pharm Pract |
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| Main Authors: | , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Medknow Publications & Media Pvt Ltd
2016
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4966233/ https://ncbi.nlm.nih.gov/pubmed/27512705 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.4103/2279-042X.185711 |
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