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Evaluating the reliability and accuracy of the promotional brochures for the generic pharmaceutical companies in Iraq using World Health Organization guidelines
BACKGROUND: Pharmaceutical industries worldwide are heavily involved in aggressive drug promotions. Physician targeted promotion through medical representatives is one of the most common tactic for drug promotion by pharmaceutical drug companies. WHO states that medical representatives to work in an...
保存先:
| 出版年: | J Pharm Bioallied Sci |
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| 第一著者: | |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Medknow Publications & Media Pvt Ltd
2015
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4333631/ https://ncbi.nlm.nih.gov/pubmed/25709340 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.4103/0975-7406.148781 |
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