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Testing the hierarchy of effects model: ParticipACTION's serial mass communication campaigns on physical activity in Canada
The hierarchy of effects (HOE) model is often used in planning mass-reach communication campaigns to promote health, but has rarely been empirically tested. This paper examines Canada's 30 year ParticipACTION campaign to promote physical activity (PA). A cohort from the nationally representativ...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Oxford University Press
2010
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2824601/ https://ncbi.nlm.nih.gov/pubmed/19875461 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/heapro/dap048 |
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