ParticipACTION: Awareness of the participACTION campaign among Canadian adults - Examining the knowledge gap hypothesis and a hierarchy-of-effects model

BACKGROUND: ParticipACTION was a pervasive communication campaign that promoted physical activity in the Canadian population for three decades. According to McGuire's hierarchy-of-effects model (HOEM), this campaign should influence physical activity through intermediate mediators such as belie...

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Detalhes bibliográficos
Main Authors: Spence, John C, Brawley, Lawrence R, Craig, Cora Lynn, Plotnikoff, Ronald C, Tremblay, Mark S, Bauman, Adrian, Faulkner, Guy EJ, Chad, Karen, Clark, Marianne I
Formato: Artigo
Idioma:Inglês
Publicado em: BioMed Central 2009
Assuntos:
Research
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC2795738/
https://ncbi.nlm.nih.gov/pubmed/19995456
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1479-5868-6-85
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