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Randomized Trial: Quitline Specialist Training in Gain-Framed vs Standard-Care Messages for Smoking Cessation

BACKGROUND: Smoking accounts for a large proportion of cancer-related mortality, creating a need for better smoking cessation efforts. We investigated whether gain-framed messages (ie, presenting benefits of quitting) will be a more persuasive method to encourage smoking cessation than standard-care...

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Autors principals: Toll, Benjamin A., Martino, Steve, Latimer, Amy, Salovey, Peter, O'Malley, Stephanie, Carlin-Menter, Shannon, Hopkins, Jessica, Wu, Ran, Celestino, Paula, Cummings, K. Michael
Format: Artigo
Idioma:Inglês
Publicat: Oxford University Press 2010
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC2808347/
https://ncbi.nlm.nih.gov/pubmed/20056957
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/jnci/djp468
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