Comparing Gain- and Loss-Framed Messages for Smoking Cessation With Sustained-Release Bupropion: A Randomized Controlled Trial

Prospect theory suggests that because smoking cessation is a prevention behavior with a fairly certain outcome, gain-framed messages will be more persuasive than loss-framed messages when attempting to encourage smoking cessation. To test this hypothesis, the authors randomly assigned participants (...

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Главные авторы: Toll, Benjamin A., O’Malley, Stephanie S., Katulak, Nicole A., Wu, Ran, Dubin, Joel A., Latimer, Amy, Meandzija, Boris, George, Tony P., Jatlow, Peter, Cooney, Judith L., Salovey, Peter
Формат: Artigo
Язык:Inglês
Опубликовано: 2007
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Article
Online-ссылка:https://ncbi.nlm.nih.gov/pmc/articles/PMC2527727/
https://ncbi.nlm.nih.gov/pubmed/18072836
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1037/0893-164X.21.4.534
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