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Message framing for smoking cessation: The interaction of risk perceptions and gender
Because quitting smoking is clearly linked to preventing health problems such as lung cancer, research on health message framing based on prospect theory suggests that gain-framed messages (i.e., emphasizing the benefits of quitting smoking) would be more persuasive in promoting cessation than loss-...
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| Main Authors: | , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2008
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2527723/ https://ncbi.nlm.nih.gov/pubmed/18188760 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/14622200701767803 |
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