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Message framing for smoking cessation: The interaction of risk perceptions and gender

Because quitting smoking is clearly linked to preventing health problems such as lung cancer, research on health message framing based on prospect theory suggests that gain-framed messages (i.e., emphasizing the benefits of quitting smoking) would be more persuasive in promoting cessation than loss-...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Toll, Benjamin A., Salovey, Peter, O’Malley, Stephanie S., Mazure, Carolyn M., Latimer, Amy, McKee, Sherry A.
Format: Artigo
Sprache:Inglês
Veröffentlicht: 2008
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC2527723/
https://ncbi.nlm.nih.gov/pubmed/18188760
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/14622200701767803
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