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The identification of framed messages in the New York State Smokers’ Quitline materials
Research suggests that smoking cessation messages are most persuasive when framed in terms of the benefits achieved from quitting (i.e. gain-framed) than when framed in terms of the costs of not quitting (i.e. loss-framed). It is unknown, however, if these findings about optimal message frames have...
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| Main Authors: | , , , , , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Oxford University Press
2010
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2805401/ https://ncbi.nlm.nih.gov/pubmed/19656799 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/her/cyp041 |
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