The identification of framed messages in the New York State Smokers’ Quitline materials

Research suggests that smoking cessation messages are most persuasive when framed in terms of the benefits achieved from quitting (i.e. gain-framed) than when framed in terms of the costs of not quitting (i.e. loss-framed). It is unknown, however, if these findings about optimal message frames have...

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Bibliografiske detaljer
Main Authors: Latimer, Amy E., Green, Kaitlin E., Schmid, Kristina, Tomasone, Jennifer, Abrams, Sara, Cummings, K. Michael, Celestino, Paula, Salovey, Peter, Seshadri, Srinivasa, Toll, Benjamin A.
Format: Artigo
Sprog:Inglês
Udgivet: Oxford University Press 2010
Fag:
Original Articles
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC2805401/
https://ncbi.nlm.nih.gov/pubmed/19656799
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/her/cyp041
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