Effectiveness and cost effectiveness of television, radio and print advertisements in promoting the New York smokers' quitline

OBJECTIVES: This study assessed the relative effectiveness and cost effectiveness of television, radio and print advertisements to generate calls to the New York smokers' quitline. METHODS: Regression analysis was used to link total county level monthly quitline calls to television, radio and p...

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Detaylı Bibliyografya
Asıl Yazarlar: Farrelly, Matthew C, Hussin, Altijani, Bauer, Ursula E
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: BMJ Group 2007
Konular:
Supplement
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC2598515/
https://ncbi.nlm.nih.gov/pubmed/18048625
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2007.019984
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