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Effectiveness and cost effectiveness of television, radio and print advertisements in promoting the New York smokers' quitline
OBJECTIVES: This study assessed the relative effectiveness and cost effectiveness of television, radio and print advertisements to generate calls to the New York smokers' quitline. METHODS: Regression analysis was used to link total county level monthly quitline calls to television, radio and p...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BMJ Group
2007
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2598515/ https://ncbi.nlm.nih.gov/pubmed/18048625 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2007.019984 |
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