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The effectiveness of television advertising campaigns on generating calls to a national Quitline by Māori
Methods: Monthly Quitline call data and calls within one hour of a television commercial (TVC) being shown were analysed for the 2002–2003 period. Data on target audience rating points (TARPs) and expenditure on TVCs were also used (n = 2319 TVC placements). Results: Māori were found to register wit...
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| Main Authors: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
BMJ Group
2005
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| Acceso en liña: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1748067/ https://ncbi.nlm.nih.gov/pubmed/16046693 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2004.010009 |
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