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The association between advertising and calls to a tobacco quitline

OBJECTIVE: This study assessed the cost effectiveness of different types of television and radio advertisements and the time of day in which advertisements were placed in generating calls to the Oregon tobacco quitline. DESIGN: Cost effectiveness was measured by cost per call, calculated as the cost...

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Detalhes bibliográficos
Main Authors: Mosbaek, Craig H, Austin, Donald F, Stark, Michael J, Lambert, Lori C
Formato: Artigo
Idioma:Inglês
Publicado em: BMJ Group 2007
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC2598520/
https://ncbi.nlm.nih.gov/pubmed/18048626
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2007.020222
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