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The association between advertising and calls to a tobacco quitline
OBJECTIVE: This study assessed the cost effectiveness of different types of television and radio advertisements and the time of day in which advertisements were placed in generating calls to the Oregon tobacco quitline. DESIGN: Cost effectiveness was measured by cost per call, calculated as the cost...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
BMJ Group
2007
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2598520/ https://ncbi.nlm.nih.gov/pubmed/18048626 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2007.020222 |
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