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Generating Quitline calls during Australia's National Tobacco Campaign: effects of television advertisement execution and programme placement

Objective: The study sought to measure the relative efficiency of different television advertisements and types of television programmes in which advertisements were placed, in generating calls to Australia's national Quitline. Design: The study entailed an analysis of the number of calls gener...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Carroll, T, Rock, B
Format: Artigo
Sprache:Inglês
Veröffentlicht: BMJ Group 2003
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC1766114/
https://ncbi.nlm.nih.gov/pubmed/12878772
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.12.suppl_2.ii40
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