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Generating Quitline calls during Australia's National Tobacco Campaign: effects of television advertisement execution and programme placement
Objective: The study sought to measure the relative efficiency of different television advertisements and types of television programmes in which advertisements were placed, in generating calls to Australia's national Quitline. Design: The study entailed an analysis of the number of calls gener...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BMJ Group
2003
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1766114/ https://ncbi.nlm.nih.gov/pubmed/12878772 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.12.suppl_2.ii40 |
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